An enlightening discourse awaits at the Main Columned Hall of MAK, featuring none other than Zach Stubenvoll, Head of Brand Design at Meta, designer Stefan Sagmeister, and digital artist Paula Strunden. This talk is dedicated to exploring design and engagement, particularly within the context of the Metaverse. Engagement transcends terms like fun, happiness, pleasure, and well-being. It remains open enough to allow freedom through collaboration and co-creation, especially in shaping personal worldviews. The panel will be conducted in English.

Speakers and their Talks:

• “Designing the Future of Connection” by Zach Stubenvoll: Head of Brand Design @ Meta, responsible for brand design across Meta, Reality Labs, Facebook, Messenger, Instagram, and WhatsApp. (San Francisco, US)
• “Now is Better” by Stefan Sagmeister: Designer, Sagmeister Inc, renowned for designs for Rolling Stones, HBO, Guggenheim Museum, and a two-time Grammy winner. (New York, US)
• “Transcending Boundaries: Touching, Licking, Tasting the Virtual” by Paula Strunden: Virtual Reality Artist, Founder of XR Atlas, and doctoral candidate at the Academy of Fine Arts Vienna. (Vienna, AT/Amsterdam, NL)

Moderated by: Marlies Wirth, Curator of Digital Culture and Design Collection, MAK, Vienna, AT

Introductions by: Lilli Hollein, Director General, MAK, and Markus Huber, CEO, viennacontemporary

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Event Details
Design and Engagement – Digitalization in a Globalized World
MAK Main Columned Hall
Stubenring 5, 1010 Vienna
Saturday, September 9, 5:00 – 7:00 pm