CONTEXT is a new section of ten curated individual presentations by artists from the late 20th century, focusing on Central and Eastern Europe. With its aim to anchor contemporary art in the fair and Vienna in a wider sense with its vibrant cultural history, CONTEXT emphasizes how the present emerges from an exciting recent past. The section is curated by Pernilla Holmes.


Art history is undergoing a revision to push beyond its confines and include wonderful and important artists who were once overlooked, often on the basis of gender, ethnicity, location, or education. With this section I hope to tell the stories of some of those artists, in partnership with the galleries who believe in them.”




Art advisor, curator, and writer Pernilla Holmes has been Director of art advisory and cultural strategy firm Wedel Art since 2010, spearheading a range of special projects including curating exhibitions with artists such as Theaster Gates, Shara Hughes, Sam Gilliam, and Frank Bowling. Pernilla has an MA from the Courtauld Institute and has written extensively on art in catalogs and for such publications as the Financial Times, World of Interiors, and ARTnews, as well as giving lectures and talks on a variety of subjects around the world, including hosting a series on how to collect with Frieze, one on one artist interviews and moderating and sitting on panel discussions on subjects such as Artworld Disruptors, Art under the Radar and New Trends in Collecting.